A pincer movement squeezes the car market
September 5th, 2008Fuel prices are rocketing on the back of high oil prices and credit is hard to come by because of the crunch. With such an irresistible pincer movement can it be any wonder the car market is bleak? However, no one had guessed just how bleak it really is.
Yesterday, the Society of Motor Manufacturers (SMMT) reported an 18.6 per cent annual decline in sales in August, with sales to individuals, rather than to large organisations running fleets of cars, down by an enormous 23.6 per cent.
The spiralling cost of fuel is evident in the effects on the sports car and SUV markets. Corvette, Aston Martin, Bentley and Jeep have all seen sales fall. However, the value-for-money Kia range is in demand, while the Dodges and Cadillacs doing well in the charts are much smaller and cheaper than the traditional notion of an American car.
Sales of Porsche cars, the yuppy badge of honour, are down 26.6 per cent in the year to date, a reflection of declining City bonuses and employment. By contrast, the tiny Smart car has seen its popularity more than double, up 104.6 per cent, with almost 5,000 new examples on the road so far in 2008.
As has been repeated often enough in the media, these are the worst August registration figures since 1966. This figure distorts the truth, however, since August was traditionally the peak month for car sales until the system was changed in 2002. Now it is a relatively quiet month. Yet the trend is firmly down and the picture is of an accelerating decline.
There was some good news for the UK amongst this gloom. Two leading British brands are beating the trend. Boosted by the acclaimed new XF saloon, Jaguar is actually up 12.7 per cent while Land Rover is only down by 15.6 per cent. Mini sales are also down slightly.
The news about the car market came as the Halifax House Price index followed the Nationwide’s into recording double-digit price declines in house prices, and the Bank of England (BoE) resisted calls for relief by leaving interest rates on hold, at 5 per cent.
All in all, the economy looks bleak. The hope now is that the flat growth and lower consumer spending will in the coming months tackle the inflation problem. This will leave the BoE free to cut interest rates and the recovery can begin. Keep your fingers firmly crossed.







