Well someone had to have a go didn’t they?. Sir Richard Branson’s Virgin Group are said to be be planning to take a majority stake in Northern Rock and rebrand it Virgin Money. Seems like a smart move by the ubiquitous Mr Branson; ditch the old name associated with long queues of middle England savers desperate to get their money out and replace it with the solid, fashionable Virgin brand.

Not that there is anything really wrong with Northern Rock, the business model is solid but they have been subjected to a fierce run due to rising interbank rates. Maybe Mr Branson could rename it Virgin Rock, with its own inbranch radio station!.

In case you’ve been living on Mars (or Necker Island) for the last month, Northern Rock is a UK bank which provides savings accounts, personal loans and mortgage products.

This entry was posted on Friday, October 12th, 2007 at 8:29 am and is filed under Personal Loans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.